The new iMac

Apple introduced it's new iMac yesterday together with revamped editions of its lifestyle and work productivity suites and a revised look to its photo web gallery on .mac.

The new iMac comes in a new aluminum casing with black high quality plastic trimmings and a lot more glass. After previous criticism on its products not being very environmentally friendly, Mr Jobs seems only too happy to reiterate the fact many times over that the new iMac is made from aluminum and glass which are highly recyclable. I'm not too convinced about that story. Being an environmentally responsible company goes beyond just using good-looking metal and glass to make your project attractive. It involves a re-look at the entire manufacturing process and a commitment and strength to change certain practices that are harmful, to ones that are not just environmentally harmless, but help to promote its healthy existence. Having said that, the new iMac is certainly one good-looker. Though perhaps, you might want to change that blue apple theme on your desktop to a sleeker graphite-based colour. More on the iMac here.


The new iLife'08 suite features a revamped iPhoto with a brand new "Events" feature that aims to help you manage your photos better and also some new photo editing tools, obviously technology taken from its bigger brother - Aperture. iMovie is an entirely new architecture on its own and makes creating home movie clips even more intuitive and flexible, certianly worth checking out.

The revamped iWork '08 suite features minor upgrades for Pages and Keynote, but the real gem here is Numbers'08, their brand new spreadsheet program. Thanks to apple, we now have a spreadsheet software that is not just concerned with crunching numbers, but also with how we present them. Something that Microsoft should have paid more attention to, with Excel.

Finally, the Web Gallery at .Mac features some really smooth browsing animation. It's just like your very own online iPhoto. Kudos to Apple for making the user experience so much more fun and enjoyable and for a lack of a better word, COOL. Yups, the coolness factor of it's products just reached a new high. And we are not even talking about Leopard yet. Enjoy.