Where the Wind blows

This advertisement won top honours in the recent 2007 Cannes Lions, which celebrates the best and most creative in the advertising industry. "Evolution" for Dove, by Ogilvy & Mather, Toronto, was a double Grand Prix winner, winning in both the Cyber and Film categories. Personally, I think the idea is not a new one. Search under "photoshop makeover" in Youtube and you would find many other such clips. The beauty, perhaps, is in its execution and the appropriateness of its message at a time like this.

This other ad, I absolutely loved. It was one of the Gold Lion winners, also considered for Best Ad in the Film category. Subtle, yet telling a powerful message too. Go ahead and watch it.

What a breath of fresh air.... or wind. Great storyline, a good dose of drama, beautiful execution and amazing direction. When I was in Secondary School, our English teacher would let us read short stories. One of the things that I remembered of some of the best stories I read was that you never could really tell what was going to happen in the end. And just when your imagination takes over and you have the ending all played out in your mind, the story hits you with a final twister and you think, "Wow! Let me read that again." This ad made me want to watch it all over again. If we could be this creative, how much more our maker.

Credit where it's due: The Wind. Agency: NORDPOL+ HAMBURG Creative Director: Lars Ruehmann Art Director: Bjoern Ruehmann/Joakim Reveman/Matthew Branning Production Company, City: PARANOID PROJECTS, Paris Country: FRANCE 2nd Production Company, City: PARANOID US, Los Angeles Country: USA Director: The Vikings

Thanks to American Copywriter.